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Meta
FIAT To Make Association With Lavazza To Open Up Cafe Bars And Lounges
30th September 2011
Competition is intensive in the current India car sector that it has encouraged automobile makers to get drastic steps in order to survive in me instances although in other individuals, to be the champion in the section. 10 a long time again, this would not have been the situation. There had been really number of multi-nationwide vehicle makers doing business alongside makers like Maruti Suzuki, Hindustan Motor & Tata Motors. Now even though, points have modified.
Consumers have whole listing of choices when it comes to acquiring a smart and useful household car. The underneath-10 lakh rupees segment is wherever bulk of the motion is taking spot & surviving in this ultra aggressive environment calls for serious advertising of the products. FIAT is a single of the automobile makers that has been hard working to retain up with the levels of competition even with providing outstanding items in the hatchback as nicely as mid-sized sedan section such as Fiat Palio.
The firm barely managed to limit the 1000 vehicle mark in the July month. Though, Maruti’s sales dropped substantially in the final month they had been way ahead of what the Italian automobile maker managed. FIAT managed to promote 925 units of the Punto and marely 175 units of the Linea sedan. FIAT knows, they are losing out marketplace share to the heavyweights such as Maruti Suzuki & Tata Motors between other individuals.
In an attempt to revive the revenue of their items, FIAT make asciation with Lavazza to open up cafes & lounges across the region. The very first cafes will come up in Delhi & Pune by which the organization hopes to build the brand. The cafes would have the present FIAT line-up of vehicles on display where likely buyers will get a taste of the Italian automobile brand name. The cafes will al provide pastas & other Italian foods. There will be al a cultural room in which movies will be screened along with theater and a exhibit of artwork. “The idea is to deliver out the Italian-ness of Fiat whilst introducing the design and technological innovation to consumers,” states Fiat India vice president, Industrial Automobiles, Ravi Bhatia.
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